Executive master in digital marketing and communication

In today’s fast-paced world, determining which traditional marketing and communication tools are still relevant and which new tools can be deployed is vital to any company in any industry. These are the only marketing and communication programs that combine traditional practices and new digital channels, creating a new, integrated marketing and communications landscape in which both the traditional and novel aspects of this sector intertwine seamlessly.

The marketing background: we all operate in a more complex, uncertain and unstable world and find ourselves facing new realities but also major technological advances that demand new approaches in business models. This program will change how we conceive of our business areas, our markets, ... Today it is vital that we are equipped/armed and ready to act (and provide support) on these changes we

Become a marketing strategist that is ready to take on the future.

Our programs teach you how to:

• Design a new product or service.
• Launch your new product or service via existing and new media channels.
• Lead research and creative projects to build rapport with your prospective clients and convert them into actual clients.